Multiply is an alphabet designed & inspired by the process of mitosis and cell division. I was interested in the idea of simple pieces that slowly multiply and build up to create elaborate structures. Each letterform contains cells in all different stated of mitosis. There are many small cells, mid-size cells, and one large cell just about to split and divide.
To contrast the micro scale of cells, a poster was made to fit a macro scale like the Hubble Telescope. Creating a poster for the Hubble telescope completely changes the vernacular of the cells, allowing them to take on a new purpose and context.