Work in progress*
What if there was a studio where it simply identified problems rather than solving them? I'm trying to create a studio concept where the main focus is to do research, connect ideas, & provide soft guides to help the brand reposition itself.
Say a brand comes to the studio, they aren't connecting with their customers on an impactful level. The studio will collect information on where the brand started, where they are currently, competitor history, relevant cultural events/happenings (past & present), both collected and made future forecasts, etc -- then weave these into a web of how they exist in relevance to the brand.
This information can be taken and worked with however the brand wishes. The purpose of Plant is to create a story and ideas to focus the brand.